Brandkarma – Social media on a mission

by Richard Carmichael on April 15, 2010

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Brand Karma was started in an attempt to help answer two basic questions – what kind of a world do you want to live in and what kind of a world do you want to leave your kids?  They’re important questions, far too important to leave to governments, regulators, experts and business leaders to answer by themselves. Time for another voice at the table that we can all be part of.

Enter Brandkarma – a social media platform on a mission – ‘to help everyone make better brand choices and to influence brand behavior for good’.

We all know that our purchase decisions have consequences. And most of us want to do the right thing, everything considered, if only we knew where to start.

Just like the underlying philospohy here at HeadsUp Dad, it makes perfect sense that we all should help each other.  More and more, we rely on family, friends, colleagues and ‘strangers like me’ to inform our decisions.

Brandkarma makes it easy for us to share, amplify and mobilize our opinions around brands.  I believe there’s wisdom in the crowd and that together we can make the world a better place – one Dad, one family, one community and one brand at a time.

Brandkarma – Social media on a mission – to help everyone make better brand
choices and influence brand behavior for good.

Go check it out, sign up and say your piece.

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